Capital Campaign Brochures

How are you going to raise a very large sum for a building?

About to kickoff the public phase of your capital campaign? You need to create a campaign brochure that will help you meet your goal. But what will you put into (and leave out of) that one product? How are you going to make your donors care enough about bricks and mortar to make a major gift? What will you show them? What will you tell them? What would be the right look and feel?
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